Current Challenge
Many investors today are seeking to align their portfolios with personal values—whether environmental, social, religious, or otherwise—which has led to a rise in value-based asset screening. Financial advisers often turn to third-party screening services to identify investments that match a client's ethical or moral preferences and to construct portfolios accordingly. However, these tools frequently apply broad or rigid criteria that don’t always reflect the nuanced values of individual clients.
As a result, advisers may face client dissatisfaction when assets are included that go against their preferences or, more commonly, when suitable investments are excluded unnecessarily, potentially hampering portfolio performance. Compounding the issue, offering this high degree of customization can be extremely time-consuming, making it difficult for advisers to scale their services efficiently while still delivering truly personalized value-aligned portfolios.