Current Challenge
Custom Direct Indexing is often marketed as a breakthrough in portfolio personalization, but in reality, it falls short of delivering on that promise. While it allows advisers to make surface-level adjustments—such as excluding certain sectors or individual stocks—it fails to account for how these changes alter the portfolio’s underlying risk and return characteristics. As a result, portfolios may appear tailored but lack the proper optimization to maintain performance in line with client expectations. The illusion of customization is created, but the critical step of rebalancing exposures to preserve the intended investment profile is missing.
True personalization requires more than just adjusting inputs—it demands a system that can absorb those preferences and then intelligently restructure the portfolio to maintain proper diversification, risk alignment, and return potential. Custom Direct Indexing skips this step because it relies on outdated, overly simplistic frameworks that aren’t equipped to handle real optimization. Much like the shift in baseball analytics depicted in Moneyball, wealth management needs to move beyond superficial adjustments and embrace data-driven tools that deliver meaningful, performance-aligned personalization.