Custom Direct Indexing

Meet client demands and control tracking error with individual asset allocations.
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Current Challenge

Custom Direct Indexing is often marketed as a breakthrough in portfolio personalization, but in reality, it falls short of delivering on that promise. While it allows advisers to make surface-level adjustments—such as excluding certain sectors or individual stocks—it fails to account for how these changes alter the portfolio’s underlying risk and return characteristics. As a result, portfolios may appear tailored but lack the proper optimization to maintain performance in line with client expectations. The illusion of customization is created, but the critical step of rebalancing exposures to preserve the intended investment profile is missing.

True personalization requires more than just adjusting inputs—it demands a system that can absorb those preferences and then intelligently restructure the portfolio to maintain proper diversification, risk alignment, and return potential. Custom Direct Indexing skips this step because it relies on outdated, overly simplistic frameworks that aren’t equipped to handle real optimization. Much like the shift in baseball analytics depicted in Moneyball, wealth management needs to move beyond superficial adjustments and embrace data-driven tools that deliver meaningful, performance-aligned personalization.

Pave Solution

Pave enhances custom direct indexing by going beyond basic inclusion or exclusion of assets. Its nuanced, asset-level analytics enable the platform to build personalized portfolios that reflect each client’s unique preferences—such as sector or industry exclusions and assets they prefer not to sell—while still optimizing for a risk and return profile that closely tracks the chosen benchmark. This ensures that personalization doesn't come at the cost of performance or increased tracking error.

Advisers can now implement nuanced personalization dynamically and at scale. Pave connects directly to a firm’s custodian and can automate all ongoing management and trading. The result is a fully personalized, actively managed solution that brings the future of wealth management into the present—giving advisers the power to offer true customization, all while reducing operational complexity.

See It in Action

Learn how to implement Value-based Personalization Screens within Pave

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Automate
Implement Value-based Personalization Screens and turn on Autopilot to save each advisor up to 60 days a year.
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Personalize
Further personalize Value-based Personalization Screens to create portfolios as unique as your clients.
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