Jose Reyes

Jose Reyes joined Pave Finance in February 2025 as a Senior Product Designer and now serves as Head of Design at Pave Labs, LLC., the firm’s wholly-owned technology subsidiary. He leads product and visual design across the platform and has been involved in nearly every product initiative at the company since joining. Jose’s design philosophy is rooted in the belief that good design should be invisible, the kind that works without making users think about it. What drew Jose to Pave was the combination of a mission he believes in, centered around democratizing wealth management, and a team that he describes as curious, humble, and committed to learning together.

Jose brings more than a decade of experience in product and digital design across fintech, health tech, and SaaS. Before Pave, he was the founding Product Designer at Oova, a women's health tech startup, where he designed the company’s mobile app and admin panel from the ground up. Earlier in his career, his work in advertising was recognized internationally, including a Brand Favourite recognition at Cannes Lions 2012 and a National Competition win in the Film category at the Cannes Young Lions Festival the same year, along with a win at the Book Wave Festival in Rio de Janeiro and mention in the Madrid Biennial of Design.

Jose studied Visual Communication at Prodiseño in Caracas, Venezuela. He holds certifications in Adobe CSS3 and HTML5, KPIs and OKRs for products, design audits, and ethical and responsible product design. Jose is recognized for his extraordinary ability in the design field, a distinction  he describes as life-changing and one that sharpened his approach as a designer.

Jose lives in Brooklyn with his partner Elena, their dog Shelby, and their cat Tuna. Outside of work, he spends his time reading about geopolitics and market behavior, and is rebuilding his street photography practice.